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1888 Jacobi’s Printers' Vocabulary / P / Puff. [p. 105]

Puff.

A recognized term for an advertisement in ordinary matter—anything obliquely praised.

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Entry taken from Printers' Vocabulary, by Charles Thomas Jacobi, 1888.

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Proofs in slips.
Prov.
Provincial houses.
Publications.
Publishers’ binding.
Puff.
Pulled home.
Puller.
Pulley.
Pull out.
Pull over.